Posts Tagged ‘reasons’

You Can’t Be Great at Everything – Consider Outsourcing

January 24, 2017 Leave a comment
You have a reason your organization is successful and it probably is not your back office or non-critical functions.  But these functions are distracting you from doing what you do best.  Have you considered outsourcing some (using outsiders) to do these important but not critical functions?
Some quotes by Jack Welch, former CEO of GE: “Your backroom is somebody’s elses front room.  Backrooms by definition will never be able to attract your best.”  Convert your backroom into someone elses front room and insist on getting the outsourcers best.

Here are my five reasons to outsource some of your functions:

Outsourcing lets you acquire specialized expertise to accomplish goals, complete projects and augment your existing resources.  Small projects that require expertise not available with internal staff such as website design, sales training and video production could  probably best be served with an outside resource.  Large projects such as SalesForce CRM implementation or Marketo Marketing Automation implementation involving organizational change are best done with an outside perspective who can focus on it.  Learning new technologies is difficult and technology projects are good candidates for outsourcing to get your team up to speed on the technology from experts.

Outsourcing is usually less expensive then hiring employees due to cost of hiring, cost of training, salary, employee overhead such as benefits, computer equipment / software, office space, etc. Outsourcing costs are more flexible since they can be added or dropped easily, more so than employees. Variable costs projects are typically easier to get approved than additional headcount.  Cloud computing solutions such as SalesForce CRM and Basecamp Project Management solutions allow an organization to use technology that is not located on their premises which saves on internal IT costs.

Fresh Perspective
Sometimes it is advantageous to obtain an outsider’s perspective on things. Brainstorming with people from outside your organization helps facilitate fresh ideas that may not have come from a group of employees.

Outsourced resources do not suffer from goal distraction by common day-to-day fire-drills. An outside provider of resources has one responsibility and one priority, which is to complete the project. Focus delivers better results and greater accountability.  Outsourcing allows you to complete task / project goals without disrupting day-to-day operations and personnel.  Outsourcing allows you to focus on your core competencies.

A competitive advantage is speed.  The faster you release a product or implement a marketing solution could have a big impact in revenue or donations if you are a non-profit.  With outsourcing, you can bring in the necessary additional resources to complete a project or task faster than doing it with existing staff or hiring additional staff.

Possible Tasks that can be Outsourced

  • New hire recruitment
  • IT monitoring
  • Trade show event logistics such as booth shipping
  • Blog writing
  • Search Engine Optimization (SEO)
  • Training or employee coaching including sales training
  • Business plan or marketing plan creation
  • HR benefits change

Focus on what you do best and outsource as many non-critical functions as possible.  Outsourcing  gives you flexibility, lowers costs, adds expertise, achieves faster completion and increases focus.  Feel free to provide me your thoughts on outsourcing.


Organization Videos – Show Time Part 2

July 18, 2016 Leave a comment



This post is part 2 of a two part blog post series on the value of videos for an organization (a company, law firm or non-profit) and how to create these videos effectively and efficiently.  Part 1 discussed the reasons for your organization to have videos and the different types of videos.  Here is the link to that post.  This blog post will discuss how to select a video vendor and how to make the videos more effective.

So how do you select a video vendor?

Well, my friend, Jayson Duncan, who is Chief Storyteller of Miller Farm Media, wrote an excellent blog post on “Eleven Tips for Hiring a Video Production Agency“. Check it out.

Here are some additional thoughts from me:

  • Get feedback from other team members including what vendors to contact.
  • Pick a selection team and discuss the objectives.  Publicly put the objectives where others can see them.   And firm up the 3 video vendors that will be brought in.
  • Don’t waste the video vendors’ time.  Be prepared. Know what your budget will be for video and what you want to accomplish.
  • Meet with the 3 video vendors and have them show you some examples.  Also have them give you an estimated quote for a project so that you know if you are in alignment with them in regards to pricing.
  • Have the selection team meet, vote on their choices.  Pick the vendor that is the best fit or make the decision to look for more candidates.

Make sure that your vendor is knowledgeable, has the necessary equipment and is the right culture fit.  It probably will be an obvious choice.

How do you make your videos more effective?

  • Where it makes sense, use graphic pictures, voice over and music so that the compelling message can be conveyed.
  • Be engaging.
  • Don’t make them too long.  People are busy. Keep it short. Even if it’s got humor; because after someone laughs they’re ready to move on.
  • It should always be about the viewer and not your organization.
  • Pick a style that fits your target audience.  You need to identify your target audience and determine what videos would work best for the audience.
  • Be consistent with branding and messaging.
  • Post your videos on YouTube but also post the videos on another video hosting service such as Wistia.  You can do better call to actions and tracking with Wistia which also integrates with HubSpot Marketing Automation Solution.
  • Be nimble.  Don’t do a year long video plan and budget for a certain type of videos.  Take advantage of opportunities.

Hope that these 2 blog posts helped you understand why your organization should have videos, the types of videos available, how to select a video vendor and the best way to make the videos effective.  Feel free to let me know what are your thoughts on videos for organizations.

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