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You Can’t Be Great at Everything – Consider Outsourcing

January 24, 2017 Leave a comment
mail-room-2
You have a reason your organization is successful and it probably is not your back office or non-critical functions.  But these functions are distracting you from doing what you do best.  Have you considered outsourcing some (using outsiders) to do these important but not critical functions?
Some quotes by Jack Welch, former CEO of GE: “Your backroom is somebody’s elses front room.  Backrooms by definition will never be able to attract your best.”  Convert your backroom into someone elses front room and insist on getting the outsourcers best.

Here are my five reasons to outsource some of your functions:

Expertise
Outsourcing lets you acquire specialized expertise to accomplish goals, complete projects and augment your existing resources.  Small projects that require expertise not available with internal staff such as website design, sales training and video production could  probably best be served with an outside resource.  Large projects such as SalesForce CRM implementation or Marketo Marketing Automation implementation involving organizational change are best done with an outside perspective who can focus on it.  Learning new technologies is difficult and technology projects are good candidates for outsourcing to get your team up to speed on the technology from experts.

Cost
Outsourcing is usually less expensive then hiring employees due to cost of hiring, cost of training, salary, employee overhead such as benefits, computer equipment / software, office space, etc. Outsourcing costs are more flexible since they can be added or dropped easily, more so than employees. Variable costs projects are typically easier to get approved than additional headcount.  Cloud computing solutions such as SalesForce CRM and Basecamp Project Management solutions allow an organization to use technology that is not located on their premises which saves on internal IT costs.

Fresh Perspective
Sometimes it is advantageous to obtain an outsider’s perspective on things. Brainstorming with people from outside your organization helps facilitate fresh ideas that may not have come from a group of employees.

Focus
Outsourced resources do not suffer from goal distraction by common day-to-day fire-drills. An outside provider of resources has one responsibility and one priority, which is to complete the project. Focus delivers better results and greater accountability.  Outsourcing allows you to complete task / project goals without disrupting day-to-day operations and personnel.  Outsourcing allows you to focus on your core competencies.

Speed
A competitive advantage is speed.  The faster you release a product or implement a marketing solution could have a big impact in revenue or donations if you are a non-profit.  With outsourcing, you can bring in the necessary additional resources to complete a project or task faster than doing it with existing staff or hiring additional staff.

Possible Tasks that can be Outsourced

  • New hire recruitment
  • IT monitoring
  • Trade show event logistics such as booth shipping
  • Blog writing
  • Search Engine Optimization (SEO)
  • Training or employee coaching including sales training
  • Business plan or marketing plan creation
  • HR benefits change

Focus on what you do best and outsource as many non-critical functions as possible.  Outsourcing  gives you flexibility, lowers costs, adds expertise, achieves faster completion and increases focus.  Feel free to provide me your thoughts on outsourcing.

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