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Marketing People – Improve Your Writing Skills

February 26, 2017 Leave a comment

agreementTo be a great marketing person you need to be:

  • Organized and a good project manager
  • A great communicator including being able to write effectively

This post will focus on how a marketing person can improve their writing skills.  No matter the marketing channels you use, a marketing person needs to be an excellent writer.  Period.  If you are not, then make it a goal to improve.

Each marketing channel (Twitter, blog, website, landing page, eBook, Facebook, data sheets, brochures, articles, etc.) has a different tone and style.  Make sure you know the tone to use when writing for that particular channel.

But in all cases grammar, spelling and clarity matter.  Even if it is just emails to others, writing accurately and concise is important for your career.

Here are some thoughts and suggestions on how to improve your writing:

  • Have a personal blog.  Set up a plan and write consistent blog posts.  I got to be a better writer by writing posts for my blog, especially when I decided to do a blog post a day for an entire month.  Read here for my blog post concerning that month of writing.
  • Keep a book journal.  As you read a personal development book or a business book write down notes.  Ideas are reinforced in the mind when they are written down.
  • For some, keeping a personal journal is helpful.  The more you write the better you will write. Practice, Practice, Practice.
  • Read. Read lots. Reading good writing will make you a better writer.
  • Read Stephen King’s book, On Writing.  Understand the habits and mindset of a great writer.  He mentions that after you write your draft go back in and cut down the copy.  I do this every time I write a blog post.
  • Get a copy of Strunk and White’s Elements of Style. Review is as it will give you the fundamentals you need.
  • Purchase Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.  This provides up to date information on how to write for the various marketing channels.

  • Read articles on English usage such as their vs. there or its vs. it’s.  Or how about site, cite, sight.  Nothing shows that you are not a good writer more than incorrect usage.
  • Subscribe to the Copyblogger and Problogger blogs.  Review their posts and follow their advice.
  • When in doubt about something, please look it up.  If working for a company then review the company’s style guide and look up usage when in doubt.  Be consistent.  For example, we had to make a decision on do we use “life cycle” or “lifecycle”.  Either is fine but you need to be consistent.  Also decide on capitalization.  At a company I worked at we decided to use “HelpDesk” instead of help desk to describe our support team.  Again, be consistent, including on tenses.
David Ogilvy is considered to be the father of advertising and was known for his ability to communicate a clear vision.  He wrote (in 1982) a famous memo, titled “How to Write”, to his employees.  He stated “People who think well, write well.” as well as “Good writing is not a natural gift.  You have to learn to write well.”.  Some of his hints in the memo included:
  • Write the way you talk. Naturally.
  • Use short words, short sentences and short paragraphs.
  • Never use jargon words.
It is to your benefit to improve your written communication skills.  Writing is a skill that can be taught, refined, and improved. The written word is still a powerful tool used in marketing. The better you write the better your marketing will be.  Hope that his post helped you improve.  Feel free to let me know what you have done to be a better writer.
Photo credit: stocksnap.io (68)

Add Influencer Marketing to Your Planning

January 23, 2017 Leave a comment

influencerInfluencers are thought leaders, experts in their field, strong communicators or advocates who have strong reach or credibility with the target prospects of your organization. They can sway people to your organization often suggesting they consider your product or service.  Therefore, you need to include influence marketing into your marketing planning and activities.  This influence marketing needs to have a long term mindset as it involves creating trust with these influencer  individuals which takes time.  By engaging with the people at the top of their industries, you find credibility among their contacts.

This post will answer the following questions:

  1. Who are these influencers?
  2. What are the benefits of building influencer relationships?
  3. What are the elements of an influencer marketing plan?
  4. What are some of the action items to attract influencers to your organization?
  5. What would you like these influencers to do?
  6. How can you return the favor to influencers if they assist your organization?

Who are these influencers?
Well they could be:

  • If law firm, lawyers from other law firms that don’t have your firm’s specialty
  • Bloggers in your desired market
  • Consultants who install products related to your product
  • Speakers who are respected in your marketplace that present at association meetings
  • Current customer that is the president of a respected association
  • Media or academia persons with a focus in your particular area

What are the benefits of building influencer relationships?
There are many but here are a few that I came up with:

  1. Partnering with influencers in your marketplace assists getting your message in front of your target audience and accelerates conversions to customer / client status.  They can increase website traffic and getting new leads.
  2. The more trust influencers have within their industry, the more likely they can push your prospect further along the buyer’s journey.
  3. Influencers are great at getting your brand known by discussing, promoting and sharing content.
  4. Lowers cost of sales as their recommendation did not need an expensive campaign and prospects are found without a great deal of sales and marketing efforts.
  5. Shorter sales cycle as the influencer recommendation eliminates the first part of the sales process which involves getting known and establishing trust.

What are the elements of an influencer marketing plan?
You want to develop focused value-add relationships with your influencers which necessitates a plan including the following elements:

  1. Determine the budget, goals and responsibilities – For influencer marketing to work it needs to be made a priority including having a budget.  Document the goals that you want for this marketing program.  Make sure that there are marketing resources available to assist with the necessary marketing activities.
  2. Finalize the influencer type(s) – Brainstorm with others and determine who your target influencer types are (bloggers, media, consultants, etc.). Document your findings.  Need to know who influences your buyers.  These influencers types should be mentioned in your buyer personas.
  3. Discover specific influencers – Now that you know the type of influencer, get down to the specific persons that can impact your business and your buyer’s decision making process.  This discovery is not easy.A tool to use is BuzzSumo, where you can search keywords and discover the Twitter handles of accounts haring similar keyword-related content.    Filters allow you to sort influencers by reach, authority, influence and engagement.  This tool identifies websites and social users with serious influence.  Find the most influential content for any topic, domain, or author as well as the influential users that shared and linked to it.  Find individuals who have an established voice and social presence.  Or if you don’t want to do the search yourself, go to an outsider, such as through freelance.com, to do the search and come up with the list of influencers and their contact information.Look at their reach (blog subscribers, Twitter followers, LinkedIn connections, YouTube subscribers, books sold, Instagram followers, etc.).  See how much engagement they get such as retweets or comments on their blog.  Look to see if they communicate to others and affect people.
  4. Understand the needs of the influencer types – These needs are much like what is included in buyer personas.  Monitor the community to understand them and what they need.  As you make the list of influencers, determine how you can help them.
  5. Determine the necessary action items – Brainstorm with your marketing team and come up with the list of action items.  Document these action items.  Put the necessary tasks on the marketing calendar and any expected costs onto the marketing budget.  Tailor your actions to the individual influencers.
  6. Do the determined action items – You want to build trust with high quality content and engagements.  Keep track of your efforts, just like other marketing programs, in your marketing project management system.
  7. Perform measurements and make adjustments – Measure the performance of your engagement with the selected influencers on improving your brand and increasing revenue.  Keep track of the source of your leads especially if they came from specific influencers.  Report the efficiency and effectiveness of your efforts.  Review these efforts and make any necessary adjustments.  Look for new influencers and repeat cycle.

What are some of the action items to attract influencers to your organization?
Every organization is different in how they market to their buyers, donors and prospects.  Every market is different.  And who influences these markets are different.  But here are a few actions that can be done to attract influencers:

  1. Since you might not have their email addresses, direct message (DM) via Twitter the influencers to start out a conversation.  Ask them to check out your website, check out a specific content piece of yours or check out your blog.  And most importantly ask them how you can assist them.
  2. Schedule a meeting with them at a conference they are attending or at your office to discuss how you can assist each other.  Remember they might be promoting their business or efforts as well.  Try to meet them in real life (IRL) as that enhances the relationship.
  3. Create your influence relationship management (IRM) system.  Get their contact information (including name, position, organization, twitter id, email, phone number (if possible), something unique about them (President of an organization), website URL and/or blog post URL).  You need this info so that you can contact them and to keep track of the relationship.
  4. Join associations that the influencers are a part of and that your target audience attends.  You might be a member already but increase your efforts by following the association blog, following their social networks and staying more engaged with the association.  Influencers usually appreciate involvement with associations.
  5. Attend conferences that influencers and your target audience attends.  Review the conference content and speakers.  Look for influencers at these conferences.
  6. Sign up for webinars being done by the influencers.  Gather information from these webcasts and communicate thanks to the influencers after the webinar.
  7. If you have a product and you want the influencer to recommend your product, consider sending them the product for free.
  8. Create a nurture campaign to keep them informed of your company, your services and your products.  This might be a newsletter or scheduled emails with information (blog posts, webinar mentions, ebooks, etc.) that they might find valuable.
  9. Follow their social media networks (Twitter, LinkedIn, blog, YouTube channel, etc.), monitor the networks and engage with them such as retweeting their posts.
  10. Invite them to speak at your user conference or be included in a marketing piece such as an ask the expert document.

What would you like these influencers to do?
Be creative, but do encourage them to do the following:

  1. Mention your product or service to those in the marketplace.
  2. Share your content via their social media networks such as Twitter.
  3. Retweet your organization’s tweets to their large number of social media followers.
  4. Contribute a guest blog post to your organization’s blog.  Hopefully they will share that post on their social media networks.
  5. Be interviewed for a blog post or a video for posting on your YouTube channel.  Hopefully they will share this content on their social media networks.
  6. Contribute to an eBook or an article that you are publishing including those that are asking for expert opinions.  Hopefully they will share this content on their social media networks.
  7. Ask your organization to be on a panel of speakers at an association meeting.
  8. Present in one of your webinars or at your user conference (and make sure you record these presentations).

How can you return the favor to influencers if they assist your organization?
Remember that this is a 2 way relationship and you need to thank them when necessary by:

  1. Give them a call or send them an email thanking them for their assistance
  2. Offer to collaborate on projects so that they have more ownership of the content you want them to promote
  3. Exchange an email unrelated to any content you are promoting.  For example, if you saw that their blog was nominated for an award, send a brief congratulations email
  4. Thank the influencer in a tweet for any help they offered you that week
  5. Follow their social media networks
  6. Share their content
  7. Engage with them thru their social media posts (comment on their posts)
  8. Promote their events or their speaking engagements via your social media networks

The concept of reciprocity is simple: if someone does something for you, you naturally want to do something for them.  Although every influencer is different, when developing these relationships, remember to be as authentic and personable as possible.  Respect and genuine interest are what will make these valuable partnerships last.  A blog post can become outdated and a tweet can be forgotten, but what will last are the genuine connections you create with influencers.

If you have not already done so, you need to start building your influencer network now.  Make influencer marketing a consistent part of your marketing plan.  Find the relevant people, reach out to them, and build a relationship to support your organization’s sales and marketing efforts.  Hope this influence marketing post helped.  Feel free to comment back on your influencer efforts.

Photo credit: StockSnap.io (132)

Time for the Blog Review

January 10, 2017 Leave a comment

blogIf you have a blog, you need to at least once a year (normally at end of year, calendar or fiscal), to review it to see if changes need to be made to it.  Get the marketing team together, brainstorm about your blog and document changes you want to make to it.  Discuss what worked, what you are excited about in your blog, what took you the longest to do and are you happy  with your blog writers (even if it is you).

“You can only know where you’re going if you know where you’ve been.” – James Burke, Science Historian

I would break your review into 4 parts, and maybe break these parts into separate brainstorming meetings:

  1. Goals and Feelings
  2. Content
  3. Design and Tools
  4. Promotion and Measurement

In regards to the blog goals and feelings, discuss the following:

  • Did you meet your goals for the blog
  • What should your new goals be
  • What were your mistakes that you made that made you miss your goals
  • What is your overall feeling about your blog
  • What could you have done better
  • How much time was devoted to the blog content creation, posting and promotion

In regards to blog content, discuss the following:

  • Did you have the right content
  • Was the length of the blog posts the right length
  • How were the images
  • What about the titles
  • What were the most popular posts
  • What were the least popular posts
  • Who wrote the blog posts
  • What comments did you get on the posts and how was your response to these comments
  • How were your key words in the posts
  • How were the calls to action in the posts
  • How was the blog integrated into your campaigns
  • Should any posts be retired
  • Should any posts be updated
  • Can you re-purpose any posts

In regards to blog design and tools, discuss the following:

  • Are you happy with your blogging platform
  • Are you satisfied with the site that you get your images
  • Are you happy with your blogging design template
  • Is your blog reader friendly and pleasing to the eye
  • Have you stayed consistent with colors and fonts
  • Is it time to split off and create a new blog
  • Is your blog description still correct
  • Does your blog match your brand
  • Do you have the proper social media sharing for your blog
  • Are you doing enough linking to other blog posts and your website

In regards to blog promotion and measurement, discuss the following:

  • Who is your blog audience (customers, partners, influencers, prospects)
  • How did you get your blog in front of new readers
  • How can you be more efficient and effective in your blog promotion
  • How are you measuring the blog currently and what were the results
  • Any changes necessary to the measurements in the future
  • How quickly can you do these measurements
  • How are you communicating these measurements to others

If you haven’t already do so already and if you have a blog, now is the time to get the team together to discuss blog goals, feelings, content, design, tools, promotion and measurement.  Make your blog even better in the upcoming year.  Hope that this post was helpful.  Would love to hear comments on your blog review.

 

 

 

Categories: Marketing Tags: ,

Marketing Series for Legal Professionals

December 28, 2016 Leave a comment

This is my 11th blog post for lawyers and law firms this year and I thought I would have one post that combined the previous 10 posts into one post for easy access.  The series of posts covered a variety of topics including nurture marketing, social media, blogging, digital presence and planning.

You need to market your law firm to survive and grow.  There is a lot of competition out there.  Selling legal services requires it be a trust sale.  Marketing is different for all law firms depending on your size, your specialty and your geographic area.  Tailor your marketing to fit you.  Hope that these ten marketing related posts for law firms helps.  Enjoy.

legal

Nurture Marketing for Gaining Legal Clients

Client Retention for Law Firms

How Should Law Firms Measure Social Media

Gain Clients with Email and Social Media Marketing

Why a Law Firm Should Have a Blog

Law Firm’s should Review their Social Media Efforts

LinkedIn – A Few Suggestions for Lawyers on Its Use

Lawyers, Please Firm Up Your Digital Presence Now!

10 Ways to Successfully Market Your Law Firm

Time for Law Firm Marketing Planning

Hope that these posts were beneficial to your law firm.  Let me know if I can assist you in any way.

Why a Law Firm Should Have a Blog

October 28, 2016 Leave a comment

blog

This post explains the benefits for a law firm of having a well maintained, dynamic blog.   But maintaining a blog is not easy. Do not have a blog if you are not committed to it. A blog is a useful communication tool and has many benefits.

Requirements for Successful Blog

But first, let’s discuss what you need for a successful blog?  Here are some thoughts:

  • brainstorming and discussions on topics
  • consistent and interesting content from various writers including lawyers and thought leaders in your firm
  • calendar of what content to post and when
  • budget as you will need to hire outside writers or consultants to assist with the blog
  • defined blog order and structure
  • someone devoted to blog management, monitoring, measurement and maintenance
  • editor to review content before final posting
  • buy-in from top of firm down

Make sure you have a plan in place before executing on a blog.  Blog posts have categories which are a way to classify and group blog posts.  Posts can be long or short, including just  a few hundred words in length.

Benefits of a Blog

All organizations are different and thus all blogs are different.  Some are more fun and light while others are more educational and legal.  But here are my thoughts on the benefits of a blog for a law firm:

  1. Prove Your Expertise – The Internet is often the first place people go to in order to learn about anything.  Show what you know. Be a trusted adviser in your legal specialty in your geographical area with blog posts that are helpful and insightful. To position yourself as an expert, keep pace with legal news and issues.   Blogs are a sample of an organization’s thinking and professional work.
  2. Enhances Your Community by Staying in Contact with Clients – A blog can be a key part of your community.  Your existing clients and those that care about your firm will be reading the posts since the posts will provide information about your firm and the services you offer.  Share photos, videos and interesting information about your firm.  The words you use in your blog make your clients feel comfortable to do additional business with your firm. Also, perspective employees can be attracted to your firm.
  3. Provides Content for Promotional Campaigns – Prospective clients will seek out information to better inform their selection of a law firm.  And a blog is an excellent place for this.   A blog keeps your firm top of mind with clients who want to hear from you on a regular basis. Make sure that you mention blog posts in an email newsletters. Publish useful content so there will be a reason for a client to stay a client.   Make sure you do Twitter updates that link to your blog posts and that you share the blog posts on LinkedIn.
  4. Provides Content for Other Marketing Pieces – Blog posts are great to combine to form eBooks which can be used in LinkedIn Sponsored Updates and Call to Actions on Landing Pages.   You can also these pieces for webinars.
  5. Improves Website Traffic and Findability – If your blog is part of your website, new blog posts draws more traffic to the site.  Curious blog visitors will check out other pages on your firm’s website. A blog can have a positive impact on search engine ranking results. Blogs posts are full of keywords.
  6. Attracts Influencers – A blog gives you the ability to attract influencers who can spread the work about your legal services to their network.  Included in this influencer group are lawyers in other law firms (who could recommend others to your firm) or potential clients.
  7. Quick Delivery of Information – A blog answers your client’s concerns and questions in a timely manner in the comment area. A blog provides an opportunity to interact with your target audience, and exchange thoughts, believes, and ideas.  A blog is more dynamic than a website. Frequent great new content shows responsiveness, dedication, commitment and expertise. A dynamic blog raises credibility.   A blog is a great place to highlight firm news in an easy to understand wording. Share information beyond a press release. A blog can easily and quickly communicate with an audience (usually much easier than a website) and allows sharing of information about your firm.
  8. Strengthens Your Brand – A blog provides an opportunity to how your firm will be perceived  by others. Consistent branding leads to client loyalty.  Make sure your blog look is consistent with your other marketing activities (website, newsletter, etc.).

Your firm is unique and provides a valuable service.  A blog gets your message out there.  It is a great way for people to know your firm, its service offerings and its expertise.  A blog will assist in controlling the message to your audience.  Be consistent and have a regular conversation with readers.  Many firms have acquired firms through their blog.  If you don’t have a blog, please consider starting one.

Share me your thought on benefits of a blog for law firms.

 

 

Law Firm’s should Review their Social Media Efforts

October 9, 2016 Leave a comment

 

All law firms need to have a marketing plan and that plan needs to contain social media such as Twitter, LinkedIn, Facebook, YouTube and blogs.  If your year has not started using these networks to engage with clients and prospects then now is the time.  This post will cover a suggested plan on social media for those firms just starting out with it.

SocialMedia

Social media helps create more buzz and discussions about your firm.  Social media is a lot of little things that hopefully will create more activity regarding your legal services.  For social media to be successful it needs to be integrated with your existing marketing of live events, case studies, webinars, target emails, newsletters, press releases,etc.  Social media needs to part of your firm’s culture.  A culture change takes time to accomplish and will require educating your staff about social media.

A goal of the social media part of the marketing plan is to include the social media needs, wants and ideas of different specialties of the firm. Social Media improves the communication to and from clients, prospects and other lawyers.  It also allows for gathering of information on competing lawyers and their service offerings.

Goals – First write down the goals that you want to accomplish with social media.  Here is an example of some goals:

  • Getting started on social media so that social media becomes part of the regular marketing process.
  • Improve firm perception with prospects.  As more law firms begin using social media more and more, your firm will need to do so as well to be perceived as a caring, involved, organized, knowledgeable, leading edge and professional law firm.
  • Improve firm’s digital presence so that your firm is found easily and more often on the internet when searched for by individuals.
  • Communicate out to those interested in your firm in the communication method that they desire.  Many individuals prefer the use of such tools as Twitter, LinkedIn and Facebook to get information.  Your firm would use social media to promote events, notify about trainings, announce webinars, mention client case studies and inform about the firm’s services.
  • Improve communication into firm by people with the communication method that they desire.  Many individuals are comfortable and prefer using tools such as Twitter and Facebook. They use social media to provide product feedback, mention support issues, make enhancement requests and request information.
  • Improve monitoring of competing law firms and their legal services so that your firm can quickly respond to their offerings.  This will be done by monitoring the competitor’s digital presence and social media efforts.
  • Improve monitoring of mentions of your firm on the internet.  Some of these mentions might be requests for information which should be responded to quickly.  Some of these mentions might be negative which also need to be responded to quickly.
  • Increase traffic to the company website and improve search engine optimization (SEO) as social media will provide more linkage to the site and will make the site more ever changing.

Components – Once you have your goals set, define what you are going to do.  Classify your social media tasks as phase 1 and phase 2 items.  Do not try to take on more than you can handle.  For example select Facebook, Twitter, LinkedIn and Google Alerts for phase 1 while YouTube videos and Blog will be done in a 2nd phase.

Facebook

Facebook is the leading social media tool.  Many individuals use Facebook as the way to stay up to date on the activities of friends and organizations that they care about.  Law firms create Facebook Fan pages so that those with an interest in their firm can get information easily and quickly.  A Facebook Fan Page usually has a more casual feel to it than a firm’s website.  Pictures and lighter tone pieces are used on a Facebook Fan Page rather than on the website which is more formal.  Facebook Fan Page should have a similar look as the  website.  The target audience is clients, prospects and partners of the company who use Facebook.  After the Fan Page is created, promote it on firm’s website, mention in newsletters and add to email signatures.  Set a goal such as to update Fan Page at least once a week with an update on firm events, webinars, trainings or service offerings.

Twitter

There are those that desire to get information via Twitter.  Twitter information is fast, current and short (140 characters).  Twitter is an excellent tool to drive individuals to a website so that they can get more information about events or services.  Anyone can be a follower of a particular Twitter account.  Therefore the desire is for anyone that has a Twitter account and would have an interest in your company for them to sign up to be a follower of your firm on Twitter.  Twitter Profile Page should have a similar look as the website.  Target audience is clients, prospects and partners who use Twitter.  After Twitter account is created, promote account on firm’s website, mention in newsletters and add to email signatures.  Set a goal to send at least 5 tweets a week on events, news releases, webinars, training and service offerings.  Tweets can also be industry related.

LinkedIn

LinkedIn is known as the business professional’s social media tool.  It is a great tool to find individuals, law firms and companies.  LinkedIn has the ability to have a company page and create groups which have members that are interested in the group subject.  Therefore your firm can create a group that is targeted for your clients and their needs.  LinkedIn does not require as much care and feeding as Facebook and Twitter.  Initially, LinkedIn will be used by your firm as a way for people to find your firm.  The LinkedIn company profile will drive people to the firm’s website.  The target audience is business professionals with an interest in your law firm.  The initial strategy is to create the profile and maintain accuracy.  It is also recommended that all the lawyers and important staff in the firm have individual LinkedIn profiles so that they can be easily be found by other individuals.  And the profiles should be reviewed by the firm’s marketing team to make sure their is consistency in the profiles about the firm.

Google Alerts and Competition Monitoring

It is important to know what is being posted about your firm, your legal services and your competitors on the internet.  This is done by setting Google alerts on specified terms.  If these specified terms are posted on the internet Google will send you an email notification.  These emails will need to be reviewed with the appropriate person in the company notified if something needs to be responded to.  Also someone outside of your company will need to follow competitor’s Twitter account and competitor’s Facebook Fan Page.

YouTube

YouTube is a highly searched tool for videos.  Videos are usually less than 10 minutes in length (less than 3 minutes preferred) and usually are not very formal.  Many firms put testimonial videos of happy clients on a custom YouTube Channel which they control.  Many individuals at your firm will need to assist in the creation of videos including selecting topics and being shown in the videos.  Target audience is clients, prospects and partners who access YouTube looking for information on your firm, your services.  The strategy is to announce videos on firm’s website, mention in newsletters, send out Tweets and post on Facebook Fan Page.  Set a goal to post at least 1 video a month once you have started posting videos.

Blog

A blog is a great way to show legal expertise and to provide information to those that want it.  There are multiple blog tools that can be used with WordPress being the most well known.  The blog should be integrated into the firm’s website.  A blog is time consuming as it does take time to write the blog posts.  Consistency is important to having a successful blog.  Blog posts will probably need to be written by multiple people at your firm (or ghost writers) who have the expertise necessary for the posts.  Target audience is clients, prospects and partners who would like to see information related to your firm and its services.  The strategy is to announce blog posts on website, mention in newsletters, send out Tweets and post on Facebook Fan Page.  Set a goal to post 1 blog post a month once you have started your blogging.

Calendar/Costs – Now that you know what you are going to do and why you are going to do it, create a time line or calendar of when you will be tackling these social media tasks.  Mark down when you are going to set them up and when you are going to promote them.  Create a reminder to do your postings and monitoring.

All most done.  Now you need to estimate what this is going to cost you.  Many of the additional costs to do social media are in the marketing labor necessary to setup, post and monitor.  Many of the tools used are no cost items for the basic versions.  Create an estimate on the number of additional hours of marketing time it will take to do these social media tasks.  At a minimum count on 1 to 2 hours every business day to be spent on social media for the company.  If you don’t have the resources to handle this consistent effort then look into getting an outside consultant to assist setting it up and doing some of the initial work.  But for it to be successful you still need to be involved.  Once the social media process is in place, consider bringing on an intern to assist with the social media activity.  If YouTube videos are on your list, I recommend purchasing a video camera (estimate $500 with a case, memory card and tripod).  I know that time is your most precious resource but if done correctly your efforts in social media will pay off.

Incorporate social media into the firm’s efforts.  Social media will increase the communication with the firm’s clients, prospects and partners.  Hopefully, this increased communication will increase the number of new client opportunities.  Remember that the social media plan will need to be reviewed on a regular basis.  It should be a living, ever changing document.  Wish you great success.

A Month of Blogging

July 31, 2016 Leave a comment

 

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At the end of June, 2016, I set a personal goal to write a blog post every day in July.

I am proud to say that I accomplished that goal.   Yeah!!!!

Why did I set this goal?  A few reasons:

  1. Wanted to improve my writing skills and show my writing ability
  2. Wanted to show my expertise in various areas including product marketing, event management and inbound marketing as well as increase my knowledge in these areas
  3. Wanted to make sure I stay organized and focused on a project that I can see to completion

It was not easy to do these 31 posts.

Topics were easy.  The blog posts are a combination of personal and marketing related posts.  Whatever sparked my interest at the time.  I would see an article or a white paper or have a discussion with someone that would spark an idea for a post.  I would add it to my spreadsheet of possible blog posts. You need to stay organized to do consistent blog posting.

One of the most difficult parts of this was selecting images for each post.  Thanks to Adam for reminding me how important images are to blog posts.  Some of the topics did not have an obvious image that came to my mind.  So it would take a while to review possible photos.

Thanks everyone who commented and liked my posts.  Made my day when I saw them.  It is nice that WordPress automatically posts to LinkedIn.

A few thoughts before you embark on having a blog:

  1. Make sure you have the desire.  If you are just doing it because someone tells you to do it, then don’t start a blog.
  2. Be organized and plan your efforts.  Get your tools in place such as what site you will get your images from.
  3. You have time.  If you are just starting a new job or moving into a new house then don’t start a blog.  Don’t add that extra stress to your life.
  4. You want to engage with others.  A blog can be personal but it is meant to be read by others and for others to comment back.
  5. You are sure about your image.  Make sure your blog fits you.  If you want to be perceived as a professional person, don’t have a blog about partying.  Make sure that the image you want and the image of the blog are the same.

Glad it is over.   I am proud of my achievement. I will do blog posts in the future but not every day.  Feel free to let me know how I did. Wish every happy blogging.