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You Can’t Be Great at Everything – Consider Outsourcing

January 24, 2017 Leave a comment
mail-room-2
You have a reason your organization is successful and it probably is not your back office or non-critical functions.  But these functions are distracting you from doing what you do best.  Have you considered outsourcing some (using outsiders) to do these important but not critical functions?
Some quotes by Jack Welch, former CEO of GE: “Your backroom is somebody’s elses front room.  Backrooms by definition will never be able to attract your best.”  Convert your backroom into someone elses front room and insist on getting the outsourcers best.

Here are my five reasons to outsource some of your functions:

Expertise
Outsourcing lets you acquire specialized expertise to accomplish goals, complete projects and augment your existing resources.  Small projects that require expertise not available with internal staff such as website design, sales training and video production could  probably best be served with an outside resource.  Large projects such as SalesForce CRM implementation or Marketo Marketing Automation implementation involving organizational change are best done with an outside perspective who can focus on it.  Learning new technologies is difficult and technology projects are good candidates for outsourcing to get your team up to speed on the technology from experts.

Cost
Outsourcing is usually less expensive then hiring employees due to cost of hiring, cost of training, salary, employee overhead such as benefits, computer equipment / software, office space, etc. Outsourcing costs are more flexible since they can be added or dropped easily, more so than employees. Variable costs projects are typically easier to get approved than additional headcount.  Cloud computing solutions such as SalesForce CRM and Basecamp Project Management solutions allow an organization to use technology that is not located on their premises which saves on internal IT costs.

Fresh Perspective
Sometimes it is advantageous to obtain an outsider’s perspective on things. Brainstorming with people from outside your organization helps facilitate fresh ideas that may not have come from a group of employees.

Focus
Outsourced resources do not suffer from goal distraction by common day-to-day fire-drills. An outside provider of resources has one responsibility and one priority, which is to complete the project. Focus delivers better results and greater accountability.  Outsourcing allows you to complete task / project goals without disrupting day-to-day operations and personnel.  Outsourcing allows you to focus on your core competencies.

Speed
A competitive advantage is speed.  The faster you release a product or implement a marketing solution could have a big impact in revenue or donations if you are a non-profit.  With outsourcing, you can bring in the necessary additional resources to complete a project or task faster than doing it with existing staff or hiring additional staff.

Possible Tasks that can be Outsourced

  • New hire recruitment
  • IT monitoring
  • Trade show event logistics such as booth shipping
  • Blog writing
  • Search Engine Optimization (SEO)
  • Training or employee coaching including sales training
  • Business plan or marketing plan creation
  • HR benefits change

Focus on what you do best and outsource as many non-critical functions as possible.  Outsourcing  gives you flexibility, lowers costs, adds expertise, achieves faster completion and increases focus.  Feel free to provide me your thoughts on outsourcing.

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Don’t Forget the Back Doors to Your Organization

An organization’s front door is the home page of their website.  It is where people are meant to enter to get information about your organization (especially if you a non-profit).  That is why you spent the most time making it look nice and having all the necessary information there as you enter it.

But now with Social Media there are now multiple doors that people can enter to get information about your organization that you need to worry about.

Doors

These other doors or other ways for information include the following:

  • Non-Home Website Pages
  • Twitter Profile Page
  • LinkedIn Company Page
  • Facebook Fan Page
  • YouTube Channel Page
  • Company Blog Page

Individuals who use these other doors (the back doors) are usually different than the people that use the front door who are more traditionalists.  Back door people  are a different beast.  They are more comfortable with the back doors.  Each door needs it own campaign, monitoring, design, call to action and content. But should have consistent messaging, branding and information.

Home Page – When was the last time you went to the home page of an organization you were interested in? Maybe the first place you went was Facebook, after a friend shared something with you from the Facebook Page. Or maybe you googled the name of the organization after hearing about it at an event. Or maybe you clicked a link someone shared on Twitter. In all cases, your first visit was not the organization’s home page.

Non-Home Pages – Take a look at your web statistics (Google Analytics). What words are people using to find your site? What pages are being visited the most? If you’re not happy with what you find, start optimizing each page on your site with the words you want people use to find your organization.

Twitter – On Twitter, posts are short and real time, often with links to website pages or blog posts.  Make sure that your Twitter profile page has the proper messaging and branding.

LinkedIn – Many individuals use LinkedIn to find out information about individuals but also about organizations.

Blog – Search Engine Optimization (SEO) for a website can improved if an organization’s  blog is part of the website and new blog posts are regularly posted.  The more inbound links from reputable sites a web page has, the better chances it will rank high in search engines. And blogs tend to receive more inbound links than traditional web pages. Especially when the content is fresh, remarkable and highly relevant.

Facebook – Most people use Facebook. Often this is the first place for people to go to check out an organization.  Make sure the Facebook fan page has the proper messaging and branding.

YouTube – Videos are very  effective for an organization (especially a non-profit) to tell a story.  Make sure that your YouTube Channel has the right branding and messaging.

No matter if you are a law firm, B2B tech company or a non-profit, consider all the ways to get information about your organization (the doors) and make sure that they all have the right message, look and information.  Let me know your thoughts regarding your doors.