Home > Social Media > Twitter is Not Just Personal. Use Twitter to Help You at Work.

Twitter is Not Just Personal. Use Twitter to Help You at Work.

TwitterI understand that Twitter might not be for everyone, but it can be a great place to get information.  Are you only using it for personal reasons?  If so, you are missing an opportunity to use it so that it will make your job easier whether at a company (big or small), at a non-profit, or as a self-employed individual. It’s not always easy though to determine which individuals or organizations are knowledgeable and active on Twitter in the profession you are in. I wrote a work blog post titled “Twitter Cheat Sheet: Who to Follow in Higher Ed” and it is located at https://evisions.com/twitter-cheat-sheet-who-to-follow-in-higher-ed/.  I thought I would do a personal blog post on who to follow that would assist you in your job as well as some advice to help you take full advantage of Twitter as a resource.

Here are a few types of Twitter accounts that you might have forgotten to follow:

Media and Online Communities
Every day there is information being posted that might affect you at work. Following the media and communities that focus on the market your company sells to or about the the type of non-profit you work at or profession you do is beneficial.  Twitter is a great way to keep up on the latest information.  For example @insidehighered is someone followed at work to get information on Higher Education. Usually the magazines laying around your office or the email newsletter you get are the same folks that have a twitter account which will have posts with the same information they send out via other sources.

Institutions and Organizations
I know that this sounds obvious but follow the institution you work at.  Twitter posts are a great way for staying up to date on activities at your work.  If your institution is large maybe there are Twitter accounts run by specific departments or offices. So keep an eye out for those Twitter accounts as well. You can also get news that’s specific to the interests of your department by following the relevant professional associations. For example, The National Council of University Research Administrators (@ncura) is an excellent resource for anyone in the Office of Sponsored Projects.

The tools you use at work are important to you and the better you know them the better it is for you.  So don’t forget to follow any vendors whose products you use at work. Following vendors on Twitter can alert you to new product information and events that might apply to you. You might also learn about what others have done with their products. Companies normally  post on Twitter announcements about new updates, resources and events of interest to their customers.

Bloggers and Individuals
Following companies and organizations are fine for information but you don’t get that personal touch.  You don’t establish personal relationships with companies or organizations.  So don’t forget to follow the individuals that are knowledgeable in your profession or do the same thing you do.  By following the above companies and organizations you can see who follows them.  More than likely these are individuals like you that you should follow.  Try to follow a diverse group – not just individuals geographical close and not just individuals at your exact position.  For example, @EricStoller is a student affairs pro and a blogger for Inside Higher Ed so he would be a good person to follow if Higher Education is your marketing.

Get the Most Out of Your Twitter Experience
Now that you have (hopefully) followed some Twitter accounts for work, make sure that you put them in a Twitter list—that way, you can easily browse all your work related tweets in one place. Hashtags are another good way to browse. They’re often used for categorization, making it easy to search for tweets about a certain subject or event. For example, #highered should be monitored to see what is being said in the Higher Ed space.  Also follow the hashtag of any of the large conferences that affects your company, organization or profession.  Searching with hashtags is also a good way to find more accounts worth following.

Hope that this was helpful to you.  Remember to use Twitter for work reasons and for personal reasons.  Twitter is a great place for information.

What are your thoughts on who you follow on Twitter for work reasons? Let me know in the comments section below!

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