Home > event > Exhibiting at a Trade Show? What to Do Before, During and After the Show

Exhibiting at a Trade Show? What to Do Before, During and After the Show

WhatToDoMany companies and law firms have cut back on exhibiting at trade shows.  But some shows are just too important to not to have a presence.  Attending trade shows are expensive due to travel costs, giveaways, staff and booth space rental.  Therefore it is important that an organization gets great benefit from its presence at the show.  Preparation and planning is key to the success as in any large project.  There are a great deal of logistical and promotional tasks that need to be done for a successful event.  Communication to staff is important.  Teamwork of various groups such as marketing and sales is important.  Show lead followup needs to be quick and efficient.   Putting together a comprehensive pre, during, and post show plan for the event ensures that your identified goals are being addressed and achieved. If you don’t have the time or resources to do the show right, you might as well skip the show because you would be just wasting you money.

Before the show, make sure you execute a promotional plan, manage the logistics and train your staff.  Here is the blog post, “Exhibiting at a Trade Show?  What to do before the show.

During the show,  make sure everyone knows the rules and plans, engage others (prospects, customers and partners) and gather information.  Here is the blog post, “Exhibiting at a Trade Show?  What to do during the show.

After the Show, follow up immediately and write up an after show report while it is still fresh in your mind.  Here is the blog post, “Exhibiting at a Trade Show? What to do after the show.

Trade shows are a key piece to an organization’s marketing plan.  Therefore a great deal of planning and preparation is required with quick follow up after the show.

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